Originated in Eden, revived in New York.
Original Sin derives from the myth about Adam and Eve, the oldest stroy
of temptation and attraction between males and females. As the story revolves
around the apple, it's a perfect fit for an apple cider.Original Sin was launched in 1999. It was
born out of the NYC experience. The founder, a New Yorker, came to see
the need for a superior cider, a cider that was clean and complex with
a noticeable bite. The quest to create the perfect recipe encompassed
both day and night. Day was spent upstate in a winery, tasting, testing
and mixing. Night was spent in NYC bars, getting feedback from bar owners
and patrons. The result, Original Sin Hard Cider was released to immediate
acclaim from sources as diverse as The New York Times, Paper Magazine
and Market Watch.
Original Sin
is made from the best Granny Smith apples and contains no artificial flavors
or colors.
Light with a clean and crisp apple taste, Original Sin goes down equally
well in a pub after a game, served with dinner or dessert, or over ice
on a hot summer day.
Light with a clean and crisp apple taste, Original Sin goes down equally
well in a pub after a game, served with dinner or dessert, or over ice
on a hot summer day.
Until beer became widely available in the
US in the 19th Century, hard cider was the country's drink of choice. The
Whig party in 1840 adopted the hard cider barrel as its symbol and its candidate,
William Henry Harrison, was elected president in a landslide.
These days hard cider accounts for less than 1% of the US beer market, while its penetration in Europe is around 7%. The demise of hard cider may be attributed to the competition of soft drinks, and Coca Cola in particular, which entered the market in the late 1800s. America's temperance movement encouraged American workers to switch from debilitating alcoholic refresheners like cider and try the new cola instead.
With the aid of original marketing, Original Sin is slowly gaining a following in hip bars and nightclubs in the US. "Have you sinned today?" is the question being asked, with the tagline "Live good, sin hard" tempting consumers to drink cider instead of beer.
Cool and creative on-premise materials are part of the deal, however drinking the cider is the best part, prompting rave reviews from various media and publications. In the words of the Paper Magazine: "The Crisp, not-to-sweet, slightly fuzzy drink in the snakeskin labeled bottle is fit for a champagne glass."
Original Sin was rated "Our top American cider" by the New York Times in 2003, with a rating of 3 stars - indicating excellent quality.
These days hard cider accounts for less than 1% of the US beer market, while its penetration in Europe is around 7%. The demise of hard cider may be attributed to the competition of soft drinks, and Coca Cola in particular, which entered the market in the late 1800s. America's temperance movement encouraged American workers to switch from debilitating alcoholic refresheners like cider and try the new cola instead.
With the aid of original marketing, Original Sin is slowly gaining a following in hip bars and nightclubs in the US. "Have you sinned today?" is the question being asked, with the tagline "Live good, sin hard" tempting consumers to drink cider instead of beer.
Cool and creative on-premise materials are part of the deal, however drinking the cider is the best part, prompting rave reviews from various media and publications. In the words of the Paper Magazine: "The Crisp, not-to-sweet, slightly fuzzy drink in the snakeskin labeled bottle is fit for a champagne glass."
Original Sin was rated "Our top American cider" by the New York Times in 2003, with a rating of 3 stars - indicating excellent quality.
